Prelude to Octopress

December 01, 2014

IT is a truth universally acknowledged, that a mobile app company in possession of a good idea must be in want of a web site1.

But what, exactly, is a good web site for a mobile app company?

We need a website for two reasons:

  1. The App Store requires a Support URL, at the least, and optionally Marketing and Privacy Policy URLs.

  2. Potential customers should be able to find us and our apps on the web, and then be directed to the App Store.

As the website is not our main business we need a few things:

  1. It needs to be cheap to build and run

  2. Everything needs to be standards-based, so we can figure out how we did things in the future.

  3. It needs to be robust and resilient, against attacks of various kinds, and against being fireballed if we get a reference from a popular site.

  4. Updates need to be easy to do, so we can keep writing and posting.


These requirements led us to a static website, constructed using Jekyll/Octopress and Amazon S3 as the primary components.

You can read about all our decisions here

1Apologies to Jane Austen.